Over 16 years of management experience in the Mountain Resort, Hospitality, and Action Sports Industries, leading the marketing, promotions, events, communications, sales, sponsorship, public relations, and business development efforts at the largest destination resorts in North America.  

Brief background and work summary; overall marketing department direction at Mt. Bachelor, OR., Moonlight Basin, MT., Alpine Meadows and Heavenly Mountain resorts in Lake Tahoe, ownership of two on-mountain restaurants at Big Sky Resort, the development of a backcountry ski operation offering a guided and catered yurt experience in the Tobacco Root mountains, a brief stint as the Director of Marketing for a start-up apparel based software development company working with brands such as Patagonia, and working as the General Manager of a boutique hotel property in Bend, OR.

Areas of Expertise:

• Overall marketing campaign strategy
• Brand development, implementation and internal integration
• Event creation, planning, and execution
• Sponsorship sales and relationship management
• Advertising campaign development, placing media buys, monitoring, and tracking ROI
• Social and digital media strategy
• Public Relations - enhancing unpaid media and editorial exposure
• Internal/External Communications, and Crisis Management
• CRM program implementation, database management, and organizing/scheduling/managing email marketing campaigns
• Website SEO; local and organic
• Grass roots marketing efforts
• Millennial mindset marketing and targeting
• Arranging and coordinating photo and video shoots with outsourced professional film and photography partners
• Managing design and collateral projects from start to finish, with outsourced design and web development partners